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Built in Australia, For AustraliaBuilt in Australia, For Australia


Originally founded in 1928, Century Batteries has grown to become the undisputed market leader in the Australian Automotive battery market. With 600 employees across Australia and New Zealand, 35 distribution centres and a start-of-the-art manufacturing facility, Century Batteries delivers outstanding stored energy solutions. Australian motorists instantly recognise the iconic blue and yellow Century Battery that has been the go-to starting battery for everyday drivers and racing professionals alike for over 90 years.

Through constant innovation and product development, Century Batteries is one of the market leaders in the automotive, marine, heavy machinery and deep-cycle categories and continues to explore new opportunities in the growing solar and hybrid vehicle markets.

It's what's on the inside that counts

Century Battery

A perfect balance between cranking performance and life, they incorporate an advanced labyrinth lid system and heat sealed double lid technology to reduce water loss whilst increased electrolyte levels, cutting edge plate designs and specialist paste formulations combine to deliver superior cranking performance, corrosion resistance and heat tolerance.

Featured Product: Dual Force+ AGM

Century Dual Force

The Century 24LX is the ultimate multi-purpose starting and cycling AGM battery with durable AGM construction with up to 20x greater vibration resistance. It is Ideal for applications where a dual battery system is unsuitable.


Car vs Marine Battery

Car VS Deep Cycle Batteries, What's the difference?

Unlike Deep Cycle batteries, Car batteries are not suitable for providing power over long periods of time...Read More

Century Dual Battery Power

Need power for fridges, lighting or multiple accessories?

A deep cycle battery can be used to power accessories without running down your 4x4's starting battery...Read More

Find Your Nearest Battery World


With over 110 Battery World stores across Australia, there’s bound to be one near you. Check out your local store now.